Brand to transaction
Organized flavors, sizes, bundles, and customer-facing choices into a coherent path to payment.
Case Study 02 / E-commerce & Operational Systems
Caribbean Wellness / Sea Bloom
Connecting a founder-led wellness brand's storefront, checkout experience, local fulfillment, and daily operating system.
- Role
- Product strategy, UX, commerce, and systems lead
- Customer path
- Discovery, product choice, checkout, fulfillment
- Infrastructure
- Cloudflare, Stripe, mobile-ready operations
The assignment
Make the storefront feel like a working business.
Caribbean Wellness needed more than a product page. The customer experience, payment flow, pickup and delivery logic, inventory, production, and reporting all needed to work together.
I treated the build as a commerce product and an operations product at the same time: reduce friction for customers while giving the owner a clearer system behind the sale.
System scope
One commerce build, three connected layers.
Checkout and fulfillment
Connected secure Stripe checkout with local pickup, delivery logic, invoicing, and customer communication.
Back-office operations
Structured a mobile-ready register for sales, customers, inventory, production batches, expenses, and closeout.
Infrastructure
Used Cloudflare Pages Functions and D1 data patterns to support checkout, webhooks, and operational records.
Growth foundation
Created a foundation the business can build on as products, fulfillment volume, and relationships grow.
Delivered system
A connected commerce experience from storefront to closeout.
Transferable value
What this work demonstrates.
Commerce strategy
Connecting offer, customer journey, payment, and fulfillment into one system.
Product thinking
Designing for the owner and the customer, not just the front-facing screen.
Operational UX
Turning daily business activity into clearer records and repeatable workflows.
Technical delivery
Moving from architecture and integrations through testing, deployment, and stewardship.
Need a commerce system that can grow with the work?