Editorial architecture
Created a clear hierarchy for the show story, episodes, resources, and listening actions.
Case Study 04 / Podcast & Broadcast Infrastructure
Mama Never Told Me
Turning a warm editorial podcast into an ownable media property with clear episode discovery, persistent listening, and room to grow.
- Role
- Product strategy, UX, publishing, and integration
- Property
- Five-page editorial podcast website
- Catalog
- Live episode discovery through RSS
The assignment
Make a growing library feel easy to enter.
A podcast website should make the next episode obvious without flattening the personality of the show. Mama Never Told Me needed a digital home with a stronger editorial identity, clear listening actions, and a catalog that could keep growing.
I designed the site as an ownable media property: a home for the show, its resources, its story, and the systems that keep the listening experience current.
Platform scope
A podcast property built around discovery and return visits.
Live episode catalog
Connected the official RSS feed so the catalog can keep updating without rebuilding the page.
Persistent listening
Integrated listening paths that make it easier for visitors to stay with the show.
Responsive experience
Shaped reading, navigation, artwork, and listening for desktop and mobile.
Ownable publishing system
Built on a practical publishing layer with reusable components and room to grow.
Delivered system
A podcast experience with room to keep becoming.
5purpose-built pages
15episodes in live RSS
2integrated players
1custom publishing system
Transferable value
What this work demonstrates.
Content architecture
Turning a growing library into a clearer, more useful experience.
Audience experience
Designing for discovery, trust, listening, and return visits.
Publishing systems
Connecting branded presentation to live feeds and reusable components.
Product stewardship
Building a durable home that can expand with the show.
Need a media property people can return to?