Discovery & research
Reviewed the branch’s public needs, audience questions, historical context, and existing material before deciding what the website needed to become.
Case Study 01 / Civic Web Product Leadership
NAACP H. Boyd Hall Branch 6168
Rebuilding a local civil-rights organization’s digital presence as a trusted public resource, historical record, and platform for community action.
- Organization
- NAACP H. Boyd Hall Branch 6168
- Role
- Strategy, UX, content, media, and deployment lead
- Audience
- Members, residents, partners, voters, and local media
- Platform
- Responsive custom website on Cloudflare
The assignment
Build trust before asking for action.
The branch needed more than a visual refresh. It needed a dependable public platform that could explain who the organization is, honor its South Texas history, make current work easier to understand, and move visitors toward useful civic resources.
I treated the project as both a communications system and a web product. The story, page architecture, media, calls to action, and technical deployment were developed as one connected experience.
Leadership scope
One project, five connected responsibilities.
Information architecture
Organized ten public pages around the journeys of members, community residents, voters, partners, and people discovering the branch for the first time.
Editorial direction
Shaped clear public copy and translated local civil-rights history into an accessible narrative without separating the past from present-day action.
Media production
Integrated branch imagery, gallery material, and original video so the site could communicate through more than text alone.
Launch & stewardship
Handled responsive QA, custom-domain routing, Cloudflare deployment, backups, and documentation for a maintainable handoff.
Product decisions
The choices that made the platform useful.
History as infrastructure
The House on Ocean Drive
The branch’s history became a durable public narrative, giving the organization context and institutional memory instead of reducing it to a short About paragraph.
Action over decoration
A focused voting-rights hub
Nonpartisan voter education and official resource pathways were organized into a practical destination designed for clarity and repeat use.
Responsive public service
Designed for the device in hand
Navigation, reading length, images, page hierarchy, and action links were tested as a mobile experience, not treated as a compressed desktop layout.
Ownable infrastructure
A stable launch foundation
The finished platform uses custom-domain routing, edge delivery, backups, and project documentation so the organization is not dependent on an opaque page builder.
Delivered system
A complete civic property, not a homepage mockup.
10public pages
8gallery images
1original civic video
100%custom deployment
Transferable value
What this work demonstrates.
Product leadership
Turning an open-ended organizational need into a scoped, structured, and launched digital product.
Stakeholder translation
Connecting leadership priorities, public needs, historical responsibility, and technical constraints.
Content operations
Researching, writing, organizing, producing, and governing content as part of the product itself.
End-to-end execution
Moving from discovery through interface decisions, production, testing, deployment, and handoff.
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