Research and story
Culture, history, artists, interviews, and current conversations shaped into editorial direction.
Case Study 03 / Scaled Media & Audience Ecosystem
Reggae Hour
Turning one cultural media idea into a repeatable engine across YouTube, podcasts, live programming, playlists, editorial campaigns, and community.
- Role
- Creative direction, production, publishing, and growth
- Formats
- Video, podcast, live, playlist, blog, and social
- Audience proof
- 1M+ public views and 7.9M+ impressions
The assignment
Build a media system, not just a content pile.
Reggae Hour began as a media project and became a working content system. The challenge was to make interviews, history, live sessions, playlists, and cultural commentary easier to package, distribute, and measure.
I built repeatable formats across the funnel so one story could become a flagship episode, clips, playlist paths, blog articles, social assets, and a reason for the audience to return.
Media engine
One idea, packaged across the funnel.
Flagship production
Long-form podcast and video became the anchor for the surrounding content system.
Short-form bridges
Shorts, clips, thumbnails, and prompts created discovery paths into deeper engagement.
Campaign packaging
International Reggae Day, Origins, Peter Tosh, live programming, and Dignity each became distinct systems.
Measurement
Views, watch hours, subscribers, impressions, and audience response informed the next package.
Audience proof
A media practice with measurable reach.
1M+public views
7.9M+YouTube impressions
8K+watch hours
3K+subscribers gained
Transferable value
What this work demonstrates.
Editorial direction
Finding the message, audience, and format inside a broad cultural idea.
Production leadership
Coordinating research, scripting, recording, editing, and publishing.
Audience development
Building repeatable paths from discovery to deeper engagement.
Growth operations
Using platform data to improve packaging, distribution, and the next release.
Need a content system that can carry the story?