Channel diagnosis
Profile setup, positioning, audience fit, consistency, cadence, and platform role.
Social Media Audits & Growth Strategy
Turn your numbers into decisions you can actually use.
I examine performance, packaging, audience pathways, and publishing habits to show what is working, what is wasting effort, and what should happen next.
What I solve
More useful than “post more.”
An audit should explain the cause behind the numbers. I look at discovery, click-through, retention, format, frequency, packaging, conversion paths, and the relationship between short and long content.
You receive priorities, not a data dump.
Content performance
Reach, impressions, clicks, retention, watch time, engagement, and subscriber conversion.
Packaging review
Titles, thumbnails, hooks, descriptions, calls to action, playlists, and landing paths.
Action plan
Ranked opportunities, experiments, quick wins, workflow changes, and success measures.
Audit method
Evidence first. Priorities second.
Collect
Gather channel data, recent content, profile settings, and current business goals.
Compare
Find patterns across formats, topics, packaging, audience behavior, and competitors.
Diagnose
Separate discovery problems from retention, conversion, workflow, or positioning problems.
Prioritize
Translate the findings into a realistic sequence of changes and tests.
Proof in practice
Growth informed by the full funnel.
Reggae Hour performance reflects ongoing work across discovery, depth, conversion, and repeat programming.
Reach
7.9M+ Impressions
Visibility measured alongside the content packaging and audience paths that created it.
View case study →
Depth
8K+ Watch Hours
Longer attention understood as a different job from simple reach.
View case study →
Application
From Finding to Workflow
The audit becomes campaign structure, format decisions, and measurable publishing habits.
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